Rochester Rhinos News Release -- www.rhinossoccer.com
Tuesday, October 4, 2011
ROCHESTER, N.Y. -- The Adirondack Sports and Entertainment Group has joined the Soccer Stadium Alliance, in an effort to attract high profile concerts to the facility. The Soccer Stadium Alliance has retained the services of Donnie Frizzell, of Modern Music Services, who brings nearly 30 years of experience in the concert industry.
“I am very excited to represent these venues in the live entertainment industry,” Frizzell said. “The Alliance buildings are owned by some of the most respected names in sports. I feel that respect will carry over into the music industry. Artists who may be on an arena tour are less likely to reconfigure their production set to play outdoors if one or two venues have approached them. When an Alliance of seven to ten buildings reaches out with an interest, that is a different story. We already have agents reaching out to us to route their artists through our buildings.”
Sahlen’s Stadium will be joining Crew Stadium (Columbus), Dick’s Sporting Goods Park (Denver), Pizza Hut Park (Dallas), LIVESTRONG Sporting Park (KC), PPL Park (Philadelphia), JEN-WELD Field (Portland), and BC Place (Vancouver).
“The Adirondack Sports and Entertainment Group is very excited to have our venue involved in the Major League Soccer Stadium Alliance,” said President and COO Pat Ercoli. “This will help us leverage our ability to bring in quality entertainment and maximize the use of our venue.”
Alliance venues will submit a joint offer to each targeted artist, but each individual venue will be the show promoter carrying all risk and reward for their particular show. The agreement with Modern Music Services is not an exclusive agreement, allowing the Adirondack Sports and Entertainment Group to open relationships with other promoters.
“We look forward to working with Modern Music Services and the Soccer Stadium Alliance,” said Rob Beckham of William Morris Endeavor Entertainment. “As the agent for artists who have played these venues, I know firsthand they provide a great stadium feel and still allow the artist to get close to the fans.”